So, we're desperately in need of distraction today, right? This is our third installment of the Wednesday question, and on each of the past three Wednesdays, we at TSO have been dying for something completely superfluous and largely irrelevant to take our minds off the bitter struggles of our team.
Today, we're discussing something completely superficial: team logos. I picked up this book recently called The Final Four of Everything, which--you guessed it--uses bracketology to determine playoff scenarios for random pop culture, ranging from Clint Eastwood movies to breakfast cereals to American beers to...NFL logos. The championship round for the NFL logos finds the Dallas Cowboys' star versus the Cleveland Browns'...nothing. The book crowned the Browns the winners for refusing to cave to commercialization and for being unique. (To that, I say, BAH! You can't award a prize for best logo to a team with no logo; I don't care what message it sends. For my money, I choose the kickass Oakland Raiders' logo.)
On a related note, today's question:
With the exception of the Winged Wheel, what is the best NHL logo, and, conversely, what is the worst NHL logo?
Me? I'm a classic kind of girl, who tends to gravitate toward old-school block lettering and logos as opposed to modern design. I choose the Toronto Maple Leafs--it's simple, it's traditional, and it hasn't strayed far from its original model. It's location-specific, another factor I value in team design.
A close second is the Montreal Canadiens' old-school C, with the tiny H inscribed in the middle. Another example of a team refusing to fix what isn't broken and maintaining their identity over the course of decades. Easy choices in that both of my selections are Original Six teams? Maybe. But you don't see me choosing the Blackhawks or the Rangers, do you?
For worst logo, I nominate the Minnesota Wild, just in time to get riled up for the game on Thursday (as if we needed another reason). But seriously--what the hell is going on with their logo? The "Wild Animal" is a vomity combination of colors, featuring a Northwoods landscape enclosed in an outline of some rabid woodland creature in heat. Horrible. And really a disgrace, too, because the hockey-happy people of Minnesota really do deserve something a little more tasteful (with the exception of A2Y's foe, Pinky).
A (dis)honorable mention goes out to the Colorado Avalanche, who escape my primary nomination because my complaint is not really geared toward their snow-sash A as it is with the goofy foot they use as an alternate logo. Come on, it's a fucking foot on their jerseys. Unacceptable.
Agree/disagree with the above? Have any others you'd like to praise or abuse? Feel free to chime in below. We'll put it to a vote. Meanwhile, snack on this jam: